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THE FUTURE OF PERSONAL DATA PRIVACY AND PROTECTION
It is important to be bold when it comes to innovation and achieving the kind of leaps we are after.
Its your data, its your Human Right
Protecting and empowering citizens with full control over their personal data
Consider a world where personal data was controlled by the individual it belongs to, and released and retrieved only to those organisations specifically targeted by that individual. Welcome to ReubX…
WHO ARE REUBX
We are an innovative technology based startup representing the rights of individuals to have their personal data protected and kept private. ReubX believes that the current approach of exchanging personal data for services is outdated and not only compromising peoples rights, but limiting confidence and trust when it comes to adopting innovation and technology in this digital age. As we work through the current global Covid-19 pandemic and realise that we will inevitably become more digital, now is the time to stand up and disrupt the age old approach of handing over personal data with little knowledge of how or where it will be used.
Current Situation
In this global digital age, from utilities to online purchasing, eCommerce and social media, we are expected to provide a growing amount of personal data with little to no knowledge about how and where this data is being used.
Our Vision
The vision of ReubX is to create a better world for both current and future generations by empowering individuals with control and protection of their personal and private data while enabling safer adoption of innovation and technology.
WHY REUBX
The vision of ReubX is to represent the human rights of individuals to have their personal data protected and kept private, as well as to provide a 'complete privacy model' that enables innovation and supports the many business and government challenges.
Personal Data
Based on the sheer volume of businesses and organisations that any given individual has registered their personal details with, it is nearly impossible, and incredibly time consuming, to know where you have shared your details and to ensure the integrity of this data is maintained as people move address or change their circumstances
Legislation
Requirements to meet legislation – recent changes in legislation and accountability are exposing businesses who are not currently in a position to demonstrate that their databases and IT systems are compliant, exposing them to possible fines or having to cease operations
Cost to business
Beyond the financial cost of sending mail to an incorrect address, businesses are losing millions of dollars in additional costs as a result of storing and processing out of date and incorrect personal data of customers. Additionally, businesses are struggling to meet their obligations to effectively secure personal data.
Postal Services
The financial impact on postal services as a result of undelivered or returned mail due to incorrect personal details stored in business databases, is in the billions of dollars across the globe each year.
Data Theft
With cyber-security attacks growing exponentially each year, data brokers are acquiring personal data without permission and without adequate compensation to the individual. This practice is exposing individuals to greater risk of their personal data being misused.
